With summer in full swing, it may be difficult to imagine Christmas and Hanukkah looming around the corner. But if the topic is holiday cards, it’s not too soon to knock a few big decisions off your to-do list. Should We Send Digital Holiday Cards This Year? Each year, companies send millions of greeting cards throughout the [...]
Every logo has a meaning. Some have hidden meanings, some have multiple meanings and sometimes, a logo’s meaning can be misinterpreted. Defining that logo’s meaning for your audience can go a long way towards boosting the impact of your branding. One great way to reveal your brand’s narrative is by animating your logo. Animating [...]
Voice overs, effects, and music can be a significant element in any corporate video or presentation; but relying on audio may result in viewers skipping the entire video within the first two seconds. Here is why… 1. The Speakers Are Off Most viewer’s speakers are off. Whether at work or out for coffee, [...]
Every business struggles with finding real reasons to get in front of clients and prospects. The following opportunities are often routinely dismissed as unimportant or worse, treated with a simple email or perhaps a postcard. Here are a few overlooked, but very important events that are great opportunities for marketing. 1. Moving Locations The [...]